Master en Transformación Digital de Entidades Deportivas
Descripción
Six reasons to choose this master
01. Sports entities must have knowledge of digital transformation to be competitive in a globalized world.
02. This is a master born within the industry.
03. Contents have been designed between GSIC, ESBS and more than 35 professionals of the sports industry.
04. We create the network. You will have the chance to meet professionals of every kind of organization related to sports.
05.The type of learning is adapted to your needs. In a blended modality you will have access 24/7 to all the contents online and the onsite block will be taught in an intensive program of 7-10 days.
06. You will get the skills to make and apply a Digital Transformation case in an organization with the support of a high-level mentor.
Our Pillars
Enhancement of the business opportunities within a global ecosystem.
Modality
Blended: 70% Online – 30% On-site
Place
Online block: Virtual Campus developed by ESBS and GSIC.
On-site block: GSIC - Global Innovation Center Powered by Microsoft.
Start Dates
October 29th, 2019.
Plan de estudios
1. SPORTS BUSINESS MANAGEMENT (10 ECTS)
In this first block, you will analyze from traditional management of implementation to modern management and its support tools, identifying the appropriate technologies for each sports entity.
Change of the Productive Model, Change Management.
Events, Programs, Projects and Sports Facilities.
Business Models.
Human Resources and Management Skills.
Safety and Security in Sport Events and Smart Venues.
Selection, Management and Development of Technology for Sports Entities.
Skills for Remote Work.
2. FAN ENGAGEMENT (10 ECTS)
In this block you will understand the needs of your fans to generate stronger fan engagement through enriched and personalized experiences in and out of the venues.
Create custom content while increasing monetization opportunities and value for sponsors.
Understanding your Fans, Social Listening Tools.
Transform your Fans into Customers.
Experience Personalization and Monetization.
Change of Digital Platforms, Change Management.
Gamification.
Money Can't Buy Experience.
Managing the Social networks.
3. STADIUM BUSINESS. SMART VENUE (10 ECTS)
These tools collect all the data, select and process the most valuable insights and identify tendencies that will help organizations later on.
In this block, the key is to increase productivity to get better performance, to comprehend the connection between all the components of a system through business insights and improve decision making.
Fan Experience
Security
In Match Management.
Stadium: Digital Transformation.
Venues: Latest Technological Improvements.
Efficient Management of VIP areas.
4. BUSINESS INSIGHT AND PRODUCTIVITY (10 ECTS)
The proliferation of OTT or IPTV platforms has led to the need for sport organizations to create differentiating experiences that compel fans to fill the stadiums, especially in the case of non-avid fans which are not that interested in the game alone and will need further stimulus to attend the games.
In this block, you will be taught how to change the experience of the fans through the venue management tools, increasing efficiency and revenues, adding the latest technological advances.
Creating the CEO Dashboard.
Connecting offers with sales.
Data Analysis, Science and Technology.
Models and Measurement Techniques.
Venture Capitals.
Finance Management.
5. MARKETING AND COMMUNICATION (10ECTS)
In this block you will learn how to implement a great marketing strategy by analyzing your target and desiging a commercial plan.
From market segmentation and costumer needs to brand and product positioning. Capture created value for the organization.
Market research and analysis
New products and services development
Empowering our brand
Sponsorships, licensing and merchandising.
6.- FINAL PROJECT - Digital transformation plan at the sports entity (10 ECTS)
And for that, we will assign a mentor to support and accompany you during the program.
The presentation of this plan will be during the onsite block in Madrid 2020.
Evaluation
The student will make a case method and practical exercises in each module.
Moreover, the presentation of the Master's final project will be carried out at GSIC during the onsite block.
Certificado
After successfully completing the program, the student will receive the certificate titled Master Digital Transformation of Sports Organizations.
Issued by ESBS European Sport Business School and Global Sports Innovation Center powered by Microsoft (GSIC).
Profesorado
Management of the Master
Mentoring Team
This master is designed in Executive and Junior versions
Executive: for those professionals who are in the sports industry and who wish to grow in this area.
Junior: Students with no experience in the sports industry who wish to train in this area.Admisión
Executive Program – Requirements
- More than 5 years of experience as the sports industry or area manager or 2 years of experience in digital transformation.
- To have a computer equipment with webcam and microphone, as well as English or Spanish language proficiency (in case of not being native you may be required to provide an official certificate or to complete a level test).
Junior Program – Requirements
- Accredit or to be in possession of the degree or an equivalent qualification.
- Exceptionally, through the accreditation of having passed at least 80% of the ECTS corresponding to any degree.
- Being or having been an elite or professional athlete. In this case, it must be resolved by the technical direction of the program.
Cost
7.200€
How to apply
Step 1: Program counseling. An agent will call you to exlpain the program.
Step 2: Formal application: applicant must send to this mail a copy of:Step 3: Admission Interview
- Curriculum Vitae.
- Bachelor certificate, postgraduate certificate or working experience certificate.
- ID or Passport.
Step 4: Acceptance / Non Acceptance.
Step 5: Enrollment.
Discounts
- ESBS alumni 5%.
- Members of the GSIC 5%
- Scholarships for athletes or professional and elite ex-athletes. 10%
- Single payment: 7%
* These discounts are not cumulative, but you could get an additional 7% discount for a single payment.
Legal note: The management reserves the right to make changes in the schedule, programs, academic visits and / or teaching team due to academic, legal or commercial reasons. This information is updated on August 2019. This master is a proprietary program developed by ESBS and GSIC - Global Sports Innovation Center powered by Microsoft, not conditional on obtaining an official degree.
