Master in Digital Transformation of Sports Entities
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Descripción
Why this Master?
- Sports entities must have knowledge of digital transformation to be competitive in a globalized world.
- Training designed by the ecosystem of companies that compose the GSIC Global Sport Innovation Center Powered by Microsoft. (More than 200 partners from 30 countries).
- Flexibility of the model, possibility to choose the online or mixed program, adapting to your needs.
- We create the Network.
- This project is the partnership of ESBS, business School specialized in sports management (which teaches the best Master in sport management of Spain 2018, Top 3 Europe, top 13 World, according to the British ranking SportBusiness) and GSIC, the sports innovation center powered by Microsoft where the digital transformation of sports entities is th main core.
- We connect profiles specialized in sports and technology to the real needs of sports industry.
- Our classrooms are based in the center of Madrid, in GSIC, where you can get in touch with innovation and sports.
- Because you will have a recognized, high-level mentor who will coach you for the accomplishment of a real case in digital transformation.
Our Pillars
Enhancement of the business opportunities within a global ecosystem.
Support of the creation of technology-based companies, adapting training to a constantly changing market.
Belonging to the international reference center with space for products demonstration.
Participation in the construction of innovative technological solutions for the sports sector and ICT.
Modality
- Online 100%
- Mixed: 70% Online – 30% In class
Place
- Mixed: Global Innovation Center Powered by Microsoft (GSIC) + Virtual Campus.
- Online: Virtual Campus developed by ESBS and GSIC
Start Dates
- Online: February 2019
- Mixed: October 2019
Plan de estudios
1. SPORTS BUSINESS MANAGEMENT (10 ECTS)
Support the efficient and sustainable management of spots, with internal and external analysis of the organization itself. Identification of the appropriate technologies for each sports entity. From traditional management of implementation to process management and its support tools.
01
Change of the productive model, change management.
02
Events, programs, projects and sports facilities.
03
Business models.
04
Human Resources and Management Skills.
05
Safety and Security in Sport Events and Smart Venues.
06
Skills for remote work.
2. FAN ENGAGEMENT (10 ECTS)
Drive stronger fan engagement through enriched experiences in and out of the venues and custom content – while increasing monetization opportunities and value for sponsors.
01
Understanding your fans, social listening tools.
02
Transform your fans into customers.
03
Managing the Social networks.
3. STADIUM BUSINESS. SMART VENUE (10 ECTS)
Add new dimensions to the attendees' experience through the site management tools to increase revenue and promote stadium efficiencies. The venue must incorporate the latest technological advances to offer the best possible facilities to a competitive public that expects more and more from the experience of the matches.
01
Fan experience
02
Security
03
Operational efficiency.
04
Efficient management of VIP areas.
4. BUSINESS INSIGHT AND PRODUCTIVITY (10 ECTS)
Through real-time business insights paired with collaboration and productivity tools you can drive efficiencies and grow revenues.
01
Creating the CEO Dashboard.
02
Connecting offers with sales.
03
Data Analysis, Science and Technology.
04
Models and Measurement Techniques.
05
Finance Management.
5. MARKETING AND COMMUNICATION (10ECTS)
Demonstrating how promote the latest products to target audiences, companies, and clients in the best way by making a connection with well researched and fully planifyed strategies embraced by our partners wide network.
01
Market research and analysis
02
New products and services development
03
Empowering our brand
03
Sponsorships, licensing and merchandising.
6.- TFM (DISSERTATION) Digital transformation plan at the sports entity (10 ECTS)
During the program the student will be assigned a mentor to accompany him in the real digital transformation project at the organization (provided by the student or facilitated by the GSIC). The GSIC ecosystem offers internships in more than 200companies in 30 different countries, we surely can find the perfect place for your professional development.
Evaluation
The student will make a case and practical exercise in each module that will be evaluated.
Likewise, the defense of the Master's final project will be carried out at the GSIC facilities or by videoconference.
Legal note: The management reserves the right to make changes in the schedule, programs, academic visits and / or teaching team for academic, legal or commercial reasons. This information is updated on August 2018. Read the web site. Master is a proprietary program developed by ESBS and GSIC powered by Microsoft, not conditional on obtaining an official degree.
Certificado
After successfully completing the program, the student will receive the certificate titled Master Digital Transformation of Sports Organizations.
Issued by ESBS European Sport Business School and Global Sports Innovation Center powered by Microsoft (GSIC).
Profesorado
Management of the Master
Iris Córdoba - General Manger of the Global Sports Innovation Center Powered by Microsoft.
Jorge Coll - Director ESBS European Sports Business School.
Mentoring Team
We have a team of teachers and mentors trained by GSIC members and professionals in different areas of the sports industry with the synergies offered by the ecosystem of over 200 organizations in 30 countries.
This master is designed in Executive and Junior versions
Executive: for those professionals who are in the sports industry and who wish to grow in this area.
Junior: Students with no experience in the sports industry who wish to train in this area.Admisión
Executive Program – Requirements
- More than 5 years of experience as the sports industry or area manager or 2 years of experience in digital transformation.
- To have a computer equipment with webcam and microphone, as well as English or Spanish language proficiency (in case of not being native you may be required to provide an official certificate or to complete a level test).
Junior Program – Requirements
- Accredit or to be in possession of the degree or an equivalent qualification.
- Exceptionally, through the accreditation of having passed at least 80% of the ECTS corresponding to any degree.
- Being or having been an elite or professional athlete. In this case, it must be resolved by the technical direction of the program.
Price
7.200€
Discounts
- ESBS alumni 5%.
- Members of the GSIC 5%
- Scholarships for athletes or professional and elite ex-athletes. 10%
- Single payment: 7%
* These discounts are not cumulative, but you can get an additional 7% discount for a single payment.
Seat reservation
Step 1: Advice on the content and analysis profile and needs of the potential student
Step 2: Sending documentation by the student
Step 3: Personal Access Interview
Step 4: Communication of the Admission
Step 5: Reserve Seat
